コラボレーティブコマース・チェーン構成員間の信頼関係

Abstract

Collaborative commerce is an important development of the modern enterprise operation where trust is the basis of collaborative commerce. In this paper, on introducing the definition, function and dynamic characteristics of trust, the authors have explained the complexity and adaptability of trust between members of a collaborative commerce chain; and then, by multi-agent theories, the authors not only set up a Belief-Intention-Behave model for members in a collaborative commerce chain, but also describe the process of member’s forming trusting relationships by dint of a Petri net tool. Finally the authors give a scheme for improving the circular correlation among cognition-beliefs, trusting relationships, and sharing knowledge .