ベトナムのメディア・コンテンツ市場に関する研究

Abstract

The value of Vietnam's E&M(entertainment & media)market is expected to exceed $2 billion in 2013, says PricewaterhouseCoopers. So Vietnam's media contents market is expected to become a bigger one during these several years. The aim of this study is to figure out the flow of media contents in global era by analyzing Vietnam’s market. The materials of this study are some statistical data about Vietnamese society and some academic papers about Japanese TV dramas and Korean TV dramas. In the past both had similar experiences about getting into Vietnam contents market. But now Korean dramas are very popular in Vietnam, on the other hand Japanese dramas aren't broadcasted. From this phenomenon the requirements to get into Vietnams market are thought as follows, 1. Sale of TV dramas fitting to Vietnam's social situation. 2. Sale in sets with TV dramas and advertisers. 3, Price setting of TV dramas matching with Vietnam's economic situation. 4. Having coproduction system with Vietnam's TV stations. After all it was revealed that the success of Korean dramas in Vietnam's market is brought with media contents, capital and industries. In the global era cultural imperialism may have to be reinterpreted.